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Encouraging Clicks Without Shady Tricks
The web has become full of manipulative copy, annoying overlays and intrusive dark patterns. Yes, every website needs to encourage users to take action, but surely there has to be a better way.

Nov 28, 2019 04:00 PM in Greenwich Mean Time

Paul Boag has been working on the Web since 1993. He is a user experience strategist who helps companies make use of digital to better serve connected consumers and is a leader in digital strategy with over 20 years experience.
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